The Truck with a Message

Partner with Project Novello — Project Novello is more than a 1970 Chevy C10 restoration — it’s a tribute to our friend and fellow creator, Paul Novello, whose passion for cars and craftsmanship continues to inspire us after his passing from cancer. This build honors his legacy through a full-scale custom restoration documented across YouTube, Amazon Prime Video, and MotorWeek TV. More than just a truck, Project Novello is a storytelling platform that merges innovation, artistry, and authenticity — inviting sponsors and partners to join us in celebrating Paul’s spirit and showcasing the brands that drive the modern custom automotive world. Together, we’ll share a powerful story of community, creativity, and craftsmanship — all leading up to the truck’s debut at SEMA 2026 and a national tour and continuing video series that keeps his memory alive.

Download out PDF PITCH DECK HERE or Scroll down to view it here